It’s so rare.



Very much so when you note a well done campaign in advertising.

It happens, but it’s the exception when it does:


It’s particularly hard when a client has its position in the market ingrained in the mind of the consumer. It’s when the going gets tough for people in advertising. I worked in the field for a long time, people with true talent are hard to find. The very nature of ad agencies and the inherent beauracracy stymies truly creative ideas. A concept has to get through so many hurdles, so many sign-offs, by the time a fresh idea gets to market, it has been watered down to the point where it doesn’t clearly deliver its message failing both the agency and the client.

Agencies don’t want to do bad advertising, neither do clients but, it’s hard for folks to get out of their own way and let the people who should be doing a job do that job:


In the meantime, I am a big fan of the Band, They Might Be Giants - I have been for years. Their sensibilities have always appealed to me not only in their wonderful lyrics but also in the many catchy poppy melodies they manage to craft. I would even go so far as to compare Flansberg and Linnell to Lennon and McCartney - they may not have reached the audience that the two legendary songwriters did but, they certainly have shown the same versatility and mastery of a tune:


Good advertising insofar as the world of TV commercials goes is all about marrying music and pictures in a striking and unmistakeable fashion. Getting a message across to someone in a brief snippet of time and in a way that it sticks. A way where the consumer walks away remembering their brief exposure to your ad and possibly looking for it again.



Hill Holiday’s work on Dunkin Donuts is just that, well executed repositioning of an established brand. They’ve implimented the graphics throughout the company’s printed material and it looks like they’ve done a great job of it. Makes me want to work at a place like that, seems like they’re on the ball.



These are just a few of my favorite spots from this campaign (in addition to the ones above), all marked by some very catchy tunes by TMBG: